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The Reality of Being a Content Creator: More Than Just a Pretty Picture
When people ask me what I do for a living, I usually say, "I'm a photographer." It's the easiest way to explain my job—it's a title...

Chris Loertscher
3 min read
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What is Visual Storytelling? Why it Matters in Content Creation More Than Ever
In today’s world, where AI can churn out millions of pictures and videos at the click of a button, why should storytelling matter? Can’t the latest technology do just as well, or better?
Let me tell you why it can’t—and why it never will

Chris Loertscher
4 min read
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Why Professional Brand Photography is Essential for Your Business Success
Whether you’re trying to attract new customers, or create a strong online presence, high-quality, professional images are essential.

Chris Loertscher
4 min read
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Food Photography Tips
Art of Macro Shots in Food Photography: Enhancing Storytelling One Detail at a Time

Chris Loertscher
4 min read
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Why I Love Participating in Food Photography Challenges
One thing I like to do as a food photographer is to participate in food photography challenges. Not only do they push my creativity to...

Chris Loertscher
6 min read
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Capture Food in All Its Delicious Glory: Essential Tips for Food Photography and Styling
Whether you're an amateur foodie with a passion for Instagram-worthy shots or a budding blogger aiming to create visually stunning content, these essential tips and tricks have helped me and I am convinced will also help you capture food in all its delicious glory.

Chris Loertscher
4 min read
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My first Photography Challenge
When I first began my food photography journey, I did not know where it would lead me. I just knew I discovered something that encompassed

Chris Loertscher
4 min read
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