top of page


The Reality of Being a Content Creator: More Than Just a Pretty Picture
When people ask me what I do for a living, I usually say, "I'm a photographer." It's the easiest way to explain my job—it's a title...

Chris Loertscher
3 min read
Â
Â


What is Visual Storytelling? Why it Matters in Content Creation More Than Ever
In today’s world, where AI can churn out millions of pictures and videos at the click of a button, why should storytelling matter? Can’t the latest technology do just as well, or better?
Let me tell you why it can’t—and why it never will

Chris Loertscher
4 min read
Â
Â


The Art of Simplicity in Food Photography
In the world of food photography, we often find ourselves drawn to intricate setups, exotic ingredients, and elaborate styling. However, I t

Chris Loertscher
2 min read
Â
Â


Food Photography Tips
Art of Macro Shots in Food Photography: Enhancing Storytelling One Detail at a Time

Chris Loertscher
4 min read
Â
Â


Why I Love Participating in Food Photography Challenges
One thing I like to do as a food photographer is to participate in food photography challenges. Not only do they push my creativity to...

Chris Loertscher
6 min read
Â
Â
bottom of page